THE CLEAN START CLEAN OR DIRTY CHALLENGE
FACEBOOK APPLICATION FOR DERMALOGICA
Commercial work / For the launch of the new range of Dermalogica products for teenagers -Clean Start- we developed a Facebook application in the form of a test that asks the user a series of questions such as ‘Do you like gossip clean or dirty?’and then works out how Clean or Dirty you are. At the end of the test users are rewarded with a money off voucher and receive a virtual badge showing which tribe they belong to. They can publish their badge to their Facebook profile and invite their friends to do the test, too.
Responsibilities: Concept and art direction of the badges and tribes / Design of identity and application
