ADIDAS MOTHER’S DAY CAMPAIGN
CONCEPT AND DESIGN OF STORE COMMUNICATIONS
Commercial work / This campaign is designed to capitalise on increased consumer spending and traffic in the lead up to Mother’s Day and to offer adidas products as a fresh alternative to traditional and predictable Mother’s Day gift items. With this campaign concept the fact that adidas is not an obvious fit for Mother’s Day was turned into a positive by celebrating adidas gifts as a fresh and original option. By dismissing clichéd gifts like flowers, this adidas Mother’s Day campaign is subversive and achieves cut through on the high street.
Announcement poster
Door sticker
Launch table
Product talker
The product talkers are designed to highlight suitable products that work as Mother’s Day gifts.
The hangtags consist of two separate parts. The flower on its own works as a Mother’s Day gift card.
